Walkabout expands North Park Farmers Market with local events
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The farmers market is poppin' on Thursday nights in North Park. Photo: Courtesy of North Park Main Street
Walkabout — a locally-grown, community-focused app — is launching a new guide to enjoying North Park beyond the weekly farmers market.
Why it matters: The digital "North Park Navigator" is designed to expand the farmer's market experience with events to help locals explore the neighborhood, make friends and visit local businesses.
Driving the news: Starting this Thursday, a new map will show meetups that are walkable to the market within a mile.
- Happy Medium is hosting a happy hour this week, and it will rotate among other bars and breweries.
- A free book swap is happening at Encontro, with other restaurants, coffee shops and spaces hosting them in the future.
- Users can skip the line and get on stage for open mic night at CinKuni's weekly comedy shows.
- There's also a treasure hunt type challenge with businesses offering workout classes, exclusive food items, free mimosas and more.
Between the lines: Local businesses aren't seeing a big boost in traffic even when the market is packed, and North Park is full of transplants looking for connection, Jessica Young, president of Walkabout, told Axios.
- They're hoping this new tool will encourage residents to "come out and stay out after the market," she said.
Zoom out: Walkabout is concentrated in the neighborhoods around Balboa Park, but curates events, meet-ups and deals from more than 10,000 users and 200 businesses all over the city, including in Pacific Beach and La Jolla.
If you go: Find the hot pink Walkabout booth at the farmer's market from 3-7pm every Thursday.
- Vendors take over North Park Way, between Ray St. and Granada Ave., and the Mini Park.