Image credit: Reproduced from Instacart; Note: "Top-selling" candies were ranked by total number of items sold in each state during the week ending Easter Sunday; Map: Axios Visuals
While the rest of California eats Hershey's milk chocolate this weekend, we'll be blissfully enjoying Reese's Peanut Butter Eggs — arguably the best candy on the market.
The big picture: In San Diego and nationally, Reese's Peanut Butter Eggs were the top-selling candy for Easter in 2023, according to Instacart and DoorDash data.
But this year, the Easter Bunny and consumers are feeling the pinch of inflation as skyrocketing cocoa prices reach new heights, Axios' Kelly Tyko reports.
Zoom in: San Diego's other top-selling Easter candies include Hershey's milk chocolate bars and candy eggs, Cadbury milk chocolate and Reese's peanut butter cups.
Our thought bubble: With the perfect chocolate-peanut butter ratio, we think it's criminal that the Reese's eggs aren't sold year-round.
The Halloween pumpkins, Christmas trees and footballs are inferior approximations.