Outdoor Voices closing shop in San Diego

Popular athleisure brand Outdoor Voices is closing its San Diego retail store — and all stores nationwide — several employees told Axios.

Why it matters: Outdoor Voices took a big bet with prime locations in many of the country's fastest-growing cities, but the storefronts were short-lived — some lasting only a year or two, reports Axios' Nicole Cobler from Austin, where the brand is headquartered.