Jan 17, 2024 - News

Homelessness, cost of living still top resident concerns ahead of March elections

A woman sits outside of her tent at a homeless encampment under an overpass in downtown San Diego.

A homeless encampment downtown in March 2023. Photo: Melina Mara/The Washington Post via Getty Images

San Diego residents cite the ongoing homelessness crisis and cost-of-living woes as the city's most pressing problems.

State of play: Cost of living is the top issue for 31% of likely voters, according to a new 10 News and the Union-Tribune Survey USA poll conducted between Jan. 3-7.

  • Another 22% said homelessness was the city's top concern, while 13% said it was housing.

Why it matters: Homelessness and housing prices that crush household budgets have dominated local politics in recent years and could again be a driving influence on voting behavior this year.

Zoom in: The poll, which focused on Mayor Todd Gloria's re-election chances, shows the incumbent's homelessness response got mixed reviews.

  • 65% of likely voters called it either fair or poor, and 27% said it was good or excellent.
  • Yes, but: His decision to open safe sleeping sites received 75% support.

Zoom out: Gloria is projected to have a lead over six opponents, before campaigns begin in earnest ahead of the March primary, according to the poll.

  • 47% of the 527 respondents that Survey USA deemed likely voters were undecided, with Gloria at 34% and four candidates reaching 4% support.
  • Gloria's overall approval rating was 47%, while 36% of like voters disapproved of his performance.

Get more local stories in your inbox with Axios San Diego.


Support local journalism by becoming a member.

Learn more

More San Diego stories

San Diegopostcard

Get a free daily digest of the most important news in your backyard with Axios San Diego.


Support local journalism by becoming a member.

Learn more