Pirates serve up "Hoist The Cones" ice cream cones
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Hoist your very own cone filled with ice cream! Photo: Courtesy of PNC
Finally, you can hoist a cone into your mouth.
The intrigue: The Pirates have gone viral this season for their "Hoist The Cone" celebration. Fans can now receive a limited-edition, PNC-branded traffic cone holder free with their ice cream purchase at select PNC Park locations in for the last remaining Sunday games this season.
- That’s this Sunday against the Red Sox, and then on Sept 6. and Sept. 20. Tickets
Pro tip: Get to the game early, while supplies last.
Context: "Hoist The Cone" started with a T-shirt that mistakenly printed "hoist the cone," likely instead of "hoist the colors."
- The error was posted by a third party online, per a PNC press release.
- Pirates fans embraced it anyway, and players started to hoist traffic cones after big hits.
- Fans across Pittsburgh even started stealing real traffic cones and posting on social media.
What they’re saying: "The traffic cone phenomenon is one of those uniquely Pittsburgh moments that fans have made their own,” said PNC regional president Lou Cestello. “We're excited to bring it to life in a new way and create another memorable experience for fans visiting the best ballpark in baseball.”
