Nov 19, 2025 - News

Dick's unveils new Nickelodeon series upgrading youth teams

Ryan Deto

Nickelodeon Play It Forward Game On new series promo with basketball, football, soccer ball, baseball, and lacrosse stick on green grass with dirt explosion, premieres November 19. — The new reality TV show from Dick's Sporting Goods premiers Wednesday. Image: Courtesy of Dick's Sporting Goods

Findlay Township-based Dick's Sporting Goods has created a new television show for kids that showcases makeovers for under-resourced youth sports teams.

The intrigue: "Play It Forward: Game On" is the latest project from Dick's in-house production studio Cookie Jar & A Dream Studios, which launched in August.

It premiers Wednesday at 5:30pm on Nickelodeon.

📺 Zoom in: The unscripted series features six episodes where crews work undercover to upgrade team uniforms and facilities while kids are distracted by the show's host and talent.

The show is hosted by two-time WNBA champion Renee Montgomery, YouTube star Jesser, and Emmy-nominated actor Kel Mitchell of Nickelodeon fame.

🏐 Zoom out: This year's recipients are located across the country and include a wheelchair basketball team, a girls volleyball team, a boys lacrosse team and more.

🏆 Flashback: Dick's won an Emmy for its 2014 sports documentary "We Could Be King," a first for a consumer brand.

🏟️ State of play: The company's foundation has long been interested in funding and boosting youth sports, recently donating $2 million to help build a community and sports center in McKees Rocks.

👀 Watch the trailer here.

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Dick's unveils new Nickelodeon series upgrading youth teams

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