Heinz drops ketchup smoothie in Pittsburgh

What's inside: Heinz Simply Ketchup, acai sorbet, apple juice, strawberries and raspberries.

The big picture: The limited-run drink is designed to surprise skeptics with a "sweet and fruity" flavor and "tangy, ketchup finish," per the companies.

What they're saying: "The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes," said Angie Madigan, Kraft Heinz vice president of marketing.

Cost: $5.70 — a wink to Heinz's famous "57 varieties."

The bottom line: The ketchup smoothie is available while supplies last — a chance for Pittsburghers to prove their Heinz loyalty once and for all.