PRT serves up etiquette for salty riders

Zoom in: The star of Pittsburgh Regional Transit's new illustrated etiquette push is an anthropomorphic pickle seen distracting a bus driver, blowing smoke into a sentient sleeve of french fries and refusing to share a seat with a pierogi.

• The campaign's messages are shaped by rider feedback gathered over the past year, highlighting the most frequent frustrations.

What they're saying: It's a "fun, lighthearted way to remind everyone that a little courtesy goes a long way," says PRT CEO Katharine Kelleman.

What's next: The condiment-centered campaign will roll out across PRT's fleet of buses and light rail cars this month.