Russell Stover debuts Dubai-style chocolate exclusively in KC
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Don't mind if I do. Photo: Travis Meier/Axios
Russell Stover rolled out its take on the viral Dubai chocolate bar, featuring filled chocolate candies and in-store desserts specific to Kansas City.
Why it matters: The KC-based chocolate company listened to its customers, who saw the TikTok and asked the chocolatier to step up, according to staff at a launch event on Tuesday.
Catch up quick: In December 2023, a UAE-based foodie posted a video trying the original "Dubai chocolate" from Fix Dessert Chocolatier.
- The video has since amassed more than 135 million views, inspiring an entire cottage industry of spin-offs, such as ice cream, coffee and "dirty" soda.
What's inside: Soft pistachio butter filling and layers of crispy kataifi, a type of shredded filo pastry found in Middle Eastern cuisine.
What they're saying: Russell Stover staff at the event said the launch of Dubai-style chocolates was one of the fastest product innovations in the company's recent history.
What to expect: In addition to boxes of chocolates, Russell Stover stores are selling three Dubai-inspired desserts: milkshakes, chocolate-covered strawberries, and pistachio cups.
💬 Travis' thought bubble: I'm not sure how I feel about kataifi pastry in a shake, but the pistachio flavor is nice, strong and balanced.
- The chocolates themselves are a delightful combination of crunchy, smooth, sweet and salty. Each crackling bite is like a sensory symphony in your mouth.
What's next: Russell Stover's initial batch of Dubai-style sweets is part of a limited rollout exclusive to local stores, but the chocolates will be available to retailers nationwide in October, according to staff.