Aug 21, 2025 - News

KU, Mizzou and Missouri State partner with Boulevard

Older man with white hair and glasses holding a blackboard with KU alma mater, name John, graduated 1976, and favorite local haunt Replay, standing next to a large blue beer can prop against a red brick wall. — Boulevard founder John McDonald bleeds blue and crimson. Photo: Courtesy of Boulevard Brewing Co.

Mizzou, KU and Missouri State fans will see their team designs on Boulevard cans at games and in retailers this year — and two of the teams even inspired new drink flavors.

Why it matters: With college football starting next week, the KC-based brewery is getting in on the action at field level.

Zoom in: Each new partnership looks a little different.

Out now, Wild Cherry Charge is a new Quirk hard seltzer flavor that roots for the MSU Bears, exclusively found in Springfield retailers.
Mizzou fans can pick up a pack of pre-existing Quirk flavors with a "Stripes of Citrus" redesign, and stay tuned for a new flavor — Tiger Paw Punch — coming in 2026.
The Jayhawks' "waving the wheat" tradition will become emblazoned on Boulevard Wheat cans, and the Strawberry Lemon and Basil Quirk will get a 1912 Jayhawk makeover.

Yes, but: What about the University of Missouri, Kansas City?

The Roo Brew Hazy IPA, first released in 2024, made its return this past January as a limited release.
💭 Abbey's thought bubble: As a UMKC alum, what the heck? I'd love a Roo option year-round! Not that I would drink it.

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KU, Mizzou and Missouri State partner with Boulevard

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