Jim 'N Nick's opens in prime Jones Valley location
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No scissors needed. Photo: Derek Lacey/Axios
Birmingham-based barbecue chain Jim 'N Nick's torched the ribbon on its latest Huntsville-area location Wednesday.
Why it matters: The third Jim 'N Nick's in the metro area, and the chain's 58th location, occupies a prime corner at Cecil Ashburn Drive and Carl T. Jones Drive in Jones Valley.
Zoom in: Jim 'N Nick's president Brian Lyman said "it was a no-brainer to come to Jones Valley."
- The University Drive location opened in 2017 and the Madison location in 2023, said Grey Standridge, local owner of Jim 'N Nick's in Huntsville.
- The corner, formerly the site of a CVS store that closed in late 2023, sees around 25,000 vehicles per day, according to city traffic counts, and is a key corridor for commuters coming over the mountain from U.S. 431.

What they're saying: Standridge said the search for a South Huntsville location took nearly three years, adding that "we really struggled to find the right spot."
- "There's so much growth happening in this area ... almost as soon as [sites] become available, they're gone," he said. "We kind of felt like we got really lucky with finding this location in such a prime spot."
State of play: The restaurant has hired 87 so far, Standridge said, and is still hiring.
- At the opening event Wednesday, Jim 'N Nick's also presented local schools nonprofit Free 2 Teach with a $2,500 check.
- Jennifer Cummings, director of programs with Free 2 Teach, said the organization has provided school supplies to more than 6,000 teachers over the past 14 years, amounting to $15 million in value.

💠Derek's thought bubble: I don't go to a barbecue restaurant without eating, and if smoked chicken and Alabama white sauce is on the menu, I order it.
- I also got the pulled pork, baked beans and potato salad, trying out the Carolina mustard sauce as well, and everything was on the level, especially the sauces.
The bottom line: The opening was at 11am, and by 11:30am the place was full.
