Picklr aims to upgrade Huntsville pickleball scene
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The Picklr is set to open in December, less than a year after this Birmingham location. Photo: Courtesy The Picklr
The world's largest indoor pickleball franchise is making Huntsville its next stop.
Why it matters: As pickleball continues its rise in popularity, The Picklr is creating more space for players, especially those looking to up their game.
Catch up quick: The Picklr is opening a 40,000-square-foot facility in December at the former Home Depot site at 6123 University Drive, offering 11 courts, seven of which are championship-size.
- It's the chain's second Alabama location, following the March opening of The Picklr's Birmingham location, co-owner Patrick Denney tells Axios Huntsville.
- It will also have a large event space, full pro shop providing access to early product releases via Pickleball Central, he adds, and high-end food and beverage on-site.
What they're saying: "Huntsville's a natural progression in the state, obviously, with its high growth," Denney said.
- The Huntsville location will also offer a larger event space than Birmingham, geared toward corporate and large events booked months in advance, something he expects to be popular.
It's not the first membership-based pickleball club in Huntsville, but Denney says what sets it apart is its programming and focus on helping players improve their DUPR, or dynamic universal pickleball rating.
- "We're different because we're on the competitive side," he said. "And if you don't want to become a pro, we have programs where you can come in and play with your friends. We don't want anyone to be intimidated."
- The gated courts will all have a TV and proprietary surfacing, connected via a pathway with seating.
Zoom out: Denney, 56 and a player himself, has watched the sport grow in recent years, especially after a surge in interest stemming from the pandemic.
- The facility is set to be open seven days a week, roughly 6am to midnight, and will be "a hub for leagues, tournaments, clinics, lessons," he said.
- Rates haven't been set yet but will also be similar to the Birmingham location's $125 per month following an initial $30 for a 30-day trial.
- The Picklr also offers a couples rate, college rate, social member rate and other options, Denney said.
The bottom line: "We're just excited about Huntsville," Denney said. "It's an amazing city, the Rocket City. We hope to be very much a part of the fabric and the community."