The Orion's success is leading tvg to look for another local venue. Photo: Courtesy of Josh Weichman
The Orion Amphitheater celebrated its 100th show with Mumford & Sons Friday, and management group tvg is celebrating by establishing another Huntsville venue.
Why it matters: Huntsville's music reputation keeps snowballing, building off successes like the city-owned Orion, the Huntsville Music Office and further investment in mainstays like the Von Braun Center.
That all drives jobs and investment, and means us locals get to enjoy the fruits of that labor via hometown shows from a variety of acts.
Zoom in: The Venue Group (tvg), founded in 2016 by Ben Lovett of Mumford & Sons, has already revived The Lumberyard in Huntsville.
The group and the city announced Aug. 1 that it's looking for its next location, planned to be a 2,500-3,000 capacity venue to "fill a vital capacity gap in the market" and "build on the success of the Orion."
What they're saying: "Huntsville's commitment to its music ecosystem is unlike any other, and we're thrilled to now explore another world class venue that will further cement its place as a cultural hub," Lovett says in the announcement.
By the numbers: Since opening in 2022, The Orion has:
