The South Florida side hustle you can do from home
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Illustration: Sarah Grillo/Axios
Some Broward County residents are turning laundry into a side hustle to bring in extra cash.
Why it matters: Unlike food delivery or other gig jobs, laundry service Poplin can be done largely from home, making it an option for parents and others in need of flexible work.
The big picture: The nearly decade-old app-based service — essentially an "Uber for laundry" — now operates in more than 500 cities nationwide, including Hollywood, per the company.
- More than 1,500 Poplin "laundry pros" are in Broward, spokesperson Pete Bahrenburg tells Axios.
Zoom in: Stephanie Martinez started doing laundry through Poplin last spring after learning about it on Instagram.
- Her husband handles the pickups and drop-offs while she washes, dries and folds the laundry, once she finishes with her full-time job.
How it works: Poplin charges customers $1 a pound and workers keep 75% of that and all tips, per Bahrenburg.
- The "pros" are independent contractors responsible for their utilities and transportation, plus the wear and tear on their appliances.
By the numbers: Martinez says she can easily make $700 a week. When she has time for more orders, she's made as much as $1,000 in a week.
- She estimates she'll make $36,000 from Poplin this year.
- The extra cash helps pay for her children's extracurricular activities.
Yes, but: "You gotta like doing laundry," Martinez tells Axios. "It's work, but on my terms."
- She's perfected her system. She watches K-dramas in her garage workspace, which has racks, two washing machines and a dryer.
- The work is rewarding for Martinez because many of her customers are busy parents.
- "I know that they are probably overwhelmed and this is one less thing that they have to worry about, and I don't mind doing it," she adds.
For single-mom Jessica Horn, who joined Poplin in 2021, she can still work on her business and take her daughter to and from school.
- She typically does two or three orders a day, making close to $500 a week.
The bottom line: Both have regular customers.
- Horn says she's formed bonds with her regulars over the years. "Your kids are getting so big," she'll tell them.
- Martinez adds, "I'm watching their kids grow through laundry."

