By the numbers: Beer sales spike 25% above normal in the two weeks surrounding the Fourth of July, according to the Boulder-based Brewers Association.
And breweries count on 5% of annual sales in that time period.
What they're saying: "Summer is the official beer season," says Shawnee Adelson, executive director of the Colorado Brewers Guild.
"Now more than ever, Colorado breweries need your support as they face major headwinds."
Best sips: As the resident beer expert at Axios, here are four go-to picks for your cooler this holiday.
WeldWerks Juicy Bits: This hazy IPA is one of Colorado's OGs, and it's still a great beer that bursts with citrus flavor and low bitterness.
Breckenridge Palisade Peach Wheat: A true summer sipper made with real Colorado peaches — it's a must-buy this time of year.
Ratio Cityscapes Mexican-style lager: Keep it light, given the hot weather, with one of the state's best Mexican lagers. Lime is optional.
Patagonia Provisions NA Organic Golden: Whether you're zebra striping or just want to play it cool and need to drive home, this nonalcoholic beer actually tastes like beer.