Why Findlay Market needs to fundraise despite packed crowds
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Erected in 1852, Cincinnati's Findlay Market is Ohio's oldest surviving municipal market house. Photo: Casey Weldon/Axios
I love visiting Findlay Market, and was surprised to recently notice signs asking shoppers to donate.
The intrigue: This is a place where Blue Oven Bakery's line can stretch the length of the market and the farm shed is shoulder-to-shoulder on weekends.
- Why does one of Cincinnati's busiest landmarks need a $21 million capital campaign?
Why it matters: Busy doesn't necessarily mean financially secure. The nonprofit that operates the 175-year-old market says crowds alone don't generate enough money.
State of play: The Corporation for Findlay Market's "Findlay Forward" campaign will fund major infrastructure upgrades, build a reserve for costly repairs and expand community programs.
- Fundraising began quietly in late 2024 and launched publicly in May.
Reality check: Despite what many assume, Findlay Market isn't a for-profit business, and the city doesn't simply pick up the tab.
What they're saying: "A lot of people think it's either a for-profit market or the city covers everything," chief philanthropy and strategy officer Gina Regan tells Axios.
- Many of the biggest expenses are the ones shoppers never notice: HVAC systems, refrigeration, electrical upgrades and other aging infrastructure, says Kelly Lanser, the nonprofit's president and CEO.
The big picture: Beyond preserving the historic market, the nonprofit operates Findlay Kitchen, helps food entrepreneurs launch businesses and expands access to fresh food through community programs.
- Replacing a $50,000 oven at Findlay Kitchen took months of fundraising.
What's next: Findlay Market plans to tackle projects as money comes in — and some upgrades are already underway.
- Donors can earmark gifts for infrastructure, long-term maintenance or community programs. The market is also accepting in-kind donations — including, Regan joked, a delivery van if anyone happens to have one sitting around.