Coach Prime, Blenders debut pink shades for breast cancer awareness

• Every dollar from the $89 shades goes to the Keep A Breast Foundation, supporting its breast cancer prevention and education programs.

Between the lines: The cause hits close to home for Sanders, who is also no stranger to cancer battles, having endured bladder cancer during the offseason.

Behind the scenes: Each CU Buffs football player will gift a pair to someone currently undergoing treatment for breast cancer.

• Blenders has donated more than $300,000 to Keep A Breast over their eight-year partnership.

What they're saying: "Partnering with Blenders on the PRIME21 MOD isn't just about style, it's about purpose," Sanders said in a statement. "When you put these shades on, you're reppin' strength, awareness, and a fight that hits close to home."

• "We all know someone who's been affected by breast cancer," said Chase Fisher, founder of Blenders Eyewear. "That pain, that strength, that fight lives in the stories behind these shades."