Boulder native Ty Haney returns to Outdoor Voices

Driving the news: Haney left Outdoor Voices in 2020, but she told Inc., that she returned last August, shortly after New York City-based private equity firm Consortium Brand Partners acquired it.

• Meanwhile, Haney has founded two other startups: Joggy Energy, a plant-based sparkling energy drink, and a brand loyalty rewards platform called Try Your Best that raised $11 million in Series A funding.

What she is saying: "We've always been good at zigging when people zag and offering a fresh take," Haney told Inc., regarding her plans to grow Outdoor Voices. "I'm excited to reactivate our original customer, but also introduce this doing things philosophy to a younger Gen-Z audience."

Zoom in: Haney was born in California but grew up in Boulder. She moved her family back and now splits her time between the two.

• "Boulder's the coolest little treasure of a spot, very outdoorsy," Haney told Spread the Jelly.