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Scooter wars heat up as Lime follows rival to Mexico City

Photo of two people riding Lime scooters on the street.
Photo: Lime

On Friday, Lime said it's rolling out its electric scooter rental service in Mexico City, its first location in Latin America, just hours after rival Bird announced its own arrival in the city.

Why it matters: As we saw with ride-hailing a few years ago, the scooter wars are going global. In Latin America, Lime and Bird will not only compete with each other, but also against local rivals like Grin and Yellow.

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