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Levi Strauss & Co. Jeans on a football field. Photo: Jed Jacobsohn/Getty Images

Levi Strauss & Co. CEO Chris Bergh said the company is "stepping up our support" for gun violence prevention with donations, partnerships and grants, he announced in a column for Fortune.

Why it matters: The move from Levi's continues the trend of big name corporations in America taking sides on key political and social issues. Companies have been under more pressure from their consumers to take stands.

The backdrop: Bergh had previously pushed for gun control measures after an incident at a Levi's store in 2016 where a customer accidentally fired a gun while trying on a pair of jeans. Bergh wrote a letter and requested that people not bring guns into Levi stores.

What they're doing: The company is taking three measures to make their push on gun control:

  • Creating a $1 million fund for non-profits and activists.
  • Partnering with Everytown and other companies to form Everytown Business Leaders for Gun Safety.
  • Pushing for employees to volunteer for gun safety organizations using paid time off.

Go deeper

Biden explains justification for Syria strike in letter to Congress

Photo: Chris Kleponis/CNP/Bloomberg via Getty Images

President Biden told congressional leadership in a letter Saturday that this week's airstrike against facilities in Syria linked to Iranian-backed militia groups was consistent with the U.S. right to self-defense.

Why it matters: Some Democrats, including Sens. Tim Kaine (D-Va.) and Chris Murphy (D-Conn.) and Rep. Ro Khanna (D-Calif.), have criticized the Biden administration for the strike and demanded a briefing.

6 hours ago - Health

FDA authorizes Johnson & Johnson's one-shot COVID-19 vaccine for emergency use

Photo: Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

The Food and Drug Administration on Saturday issued an emergency use authorization for Johnson & Johnson's one-shot coronavirus vaccine.

Why it matters: The authorization of a third coronavirus vaccine in the U.S. will help speed up the vaccine rollout across the country, especially since the J&J shot only requires one dose as opposed to Moderna and Pfizer-BioNTech's two-shot vaccines.

Updated 6 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

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