Keurig agrees to buy Dr Pepper Snapple
Keurig Green Mountain, controlled by JAB Holdings, has agreed to acquire Dr Pepper Snapple Group in a $21 billion tie-up.
Why it's a big deal: Outside of soon being able to quickly brew a cup of 7-Up Dark Roast? Okay, because this reflects broader trends of beverage industry consolidation and of sugary beverage makers needing to diversify their product offerings. Usually such diversification comes on the buy-side, but selling to a coffee company also works.