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JAB Holdings to merge Jacobs Douwe Egberts with Peet's Coffee

Illustration of a rich brew
Illustration: Sarah Grillo/Axios

JAB Holding plans to merge Dutch coffee giant Jacobs Douwe Egberts with California-based Peet's Coffee, and then IPO the combined company in 2020.

Why it matters: This could create the world's largest publicly-traded coffee roaster. Well, at least in terms of a dedicated company, as its sales remain behind market leader Nestlé.

Details: The IPO could raise upwards of €3 billion in Amsterdam or elsewhere in Europe, per the FT.

Bottom line: "Although coffee bean prices paid to farmers remain depressed because of oversupply, business is booming for companies that roast and package coffee." — Leila Abboud & Arash Massoudi, FT

Go deeper: Investors react to Brazil's plummeting coffee reserves