Stories

In advertising blitz, nuclear industry seeks reset

Screengrab via Youtube of one of the ads

The beleaguered nuclear industry is launching an advertising campaign Tuesday that casts the decades-old electricity resource in a new light.

Why it matters: The sector, which provides about 20% of America's electricity, has faced a confluence of economic and political challenges in recent years that are leading to plants shutting down and new reactors not getting off the ground. The campaign, by the Nuclear Energy Institute, will try to reset nuclear's appeal in Washington as an electricity source but also more broadly, such as its role in space exploration and medical care.