Stories

SaveSave story

How SXSW is evolving beyond apps and web startups

Austin Skyline at night taken from The Austonian building. Austin, Texas. Photo: Suzanne Cordeiro/Corbis via Getty Images

This year’s South by Southwest festival in Austin underscored the continued shift towards entertainment, big personalities, and big topics, and away from the apps and startups that defined its earlier years.

Why it matters: South by Southwest has long been an annual fixture for tech companies, leaders and enthusiasts, but its participants and audience are evolving as the industry grapples with new challenges.