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GroundTruth President: 5G is "very close" to impacting retail

Serge Matta, president of GroundTruth
Serge Matta, president of GroundTruth, at an Axios event on 5G.

Serge Matta, President of global tech platform GroundTruth, said 5G is "very, very close" to impacting retail. Through the 5G network, stores in a mall could pinpoint customers' location, even while they are offline, through constant pinging in the network.

Why it matters: Matta predicts that 5G could push shoppers into stores by using their offline behaviors, which could help spark a rebound in retail.