Jun 6, 2018

GroundTruth President: 5G is "very close" to impacting retail

Serge Matta, president of GroundTruth, at an Axios event on 5G.

Serge Matta, President of global tech platform GroundTruth, said 5G is "very, very close" to impacting retail. Through the 5G network, stores in a mall could pinpoint customers' location, even while they are offline, through constant pinging in the network.

Why it matters: Matta predicts that 5G could push shoppers into stores by using their offline behaviors, which could help spark a rebound in retail.

Yes, but: As 5G strengthens, the tech world will need to confront privacy concerns. GroundTruth currently tracks 75 million people, and every single one had to "knowingly" give opt-in consent, Matta said.

"The consumer has to provide explicit consent we're tracking them"
— Matta

The big picture: Before 5G can help the retail industry get back on its feet, privacy concerns and regulations must be addressed within the network.

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Coronavirus dashboard

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  1. Global: Total confirmed cases as of 3 a.m. ET: 786,291 — Total deaths: 37,820 — Total recoveries: 166,088.
  2. U.S.: Leads the world in confirmed cases. Total confirmed cases as of 3 a.m. ET: 164,620 — Total deaths: 3,170— Total recoveries: 5,943.
  3. Federal government latest: The White House will extend its social distancing guidelines until April 30.
  4. State updates: Rural-state governors say testing is still inadequate, contradicting Trump — Virginia, Maryland and D.C. issue stay-at-home orders to residents, joining 28 other states.
  5. Business latest: Ford and General Electric aim to make 50,000 ventilators in 100 days.
  6. In photos: Navy hospital ship arrives in Manhattan.
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World coronavirus updates: World Bank warns economic pain unavoidable

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

The novel coronavirus has caused a "global shock" and significant economic pain "seems unavoidable in all countries," the World Bank said in an economic update for
East Asia and the Pacific on Monday.

The big picture: COVID-19 cases surged past 786,000 and the death toll exceeded 37,800 early Tuesday, per Johns Hopkins data. Italy reported more than 11,500 deaths.

Go deeperArrowUpdated 2 hours ago - Health

U.S. coronavirus updates: Death toll tops 3,000

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

The U.S. death toll from the novel coronavirus surpassed 3,000 late Monday.

The state of play: There were more than 164,000 confirmed cases in the U.S. early Tuesday — more than any other country in the world, per Johns Hopkins data. The COVID-19 death toll stood at 3,170. The number of recoveries had risen to more than 5,900.

Go deeperArrowUpdated 6 hours ago - Health