Google has held talks to invest around $1 billion in Lyft, Axios has learned from multiple sources. Bloomberg is reporting the same. It is unclear which group within Google would make the investment — the company has several investment arms and also invests off its balance sheet — but word is that this is being driven by top-level executives like Alphabet CEO Larry Page.
Why it matters: It would be a stunning move, given that Google was an early investor in Lyft rival Uber, even though the two companies have since gotten litigious over allegations of trade secret theft. Or, as one Uber investor explained it to Axios: "That is seriously messed up."