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Google Chrome pushes for user protection with "Not secure" label

Google chrome
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In an effort to force websites to better protect their users, the Chrome web browser will label all sites not encrypting traffic as "Not secure" in the web address bar, Google announced Thursday.

Why it matters: Encrypted traffic allows users to access data on a website without allowing potential eavesdroppers to see anything the users visit. HTTPS also prevents meddlers from changing information in transit.