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GM to bring Hummer back as an electric vehicle

A discontinued Hummer pickup truck. GM has yet to debut revivied electric vehicle's new look. Photo: Scott Olson/Getty Images

General Motors plans to reintroduce the Hummer to consumers as an electric pickup truck under the GMC brand, unnamed sources familiar with the matter tell the Wall Street Journal.

The big picture: The revival is a part of automakers' race to introduce more electric trucks and SUVs to the market. Tesla unveiled its version of an electric pickup dubbed the Cybertruck in November, expected to arrive by late 2021.

Background: Hummer was infamous for its poor fuel economy, but strong fan base. The model was pulled from the market due to the company's 2009 bankruptcy filing.

  • The truck is expected to go on sale in 2022 in small volumes, per WSJ.
  • NBA star LeBron James is expected to promote the vehicle in a Super Bowl commercial next month.

Go deeper: Toyota executive warns of "electrified armageddon" for auto industry

Go deeper

Bethany Allen-Ebrahimian, author of China
1 hour ago - World

Special report: Trump's U.S.-China transformation

Illustration: Aïda Amer/Axios

President Trump began his term by launching the trade war with China he had promised on the campaign trail. By mid-2020, however, Trump was no longer the public face of China policy-making as he became increasingly consumed with domestic troubles, giving his top aides carte blanche to pursue a cascade of tough-on-China policies.

Why it matters: Trump alone did not reshape the China relationship. But his trade war shattered global norms, paving the way for administration officials to pursue policies that just a few years earlier would have been unthinkable.

Go deeper (4 min. read)Arrow
Ursula Perano
1 hour ago - Politics & Policy

McConnell: Trump "provoked" Capitol mob

Senate Majority Leader Mitch McConnell (R-Ky.) said on Tuesday that the pro-Trump mob that stormed the U.S. Capitol on Jan. 6 was "provoked by the president and other powerful people."

Why it matters: Trump was impeached by the House last week for "incitement of insurrection." McConnell has not said how he will vote in Trump's coming Senate impeachment trial, but sources told Axios' Mike Allen that the chances of him voting to convict are higher than 50%.

Go deeper (1 min. read)Arrow
Alayna Treene, author of Sneak Peek
2 hours ago - Politics & Policy

GOP leaders skip Trump sendoff in favor of church with Biden

House Speaker Nancy Pelosi (D-Calif.), Senate Majority Leader Mitch McConnell (R-Ky.), Senate Minority Leader Chuck Schumer (D-N.Y.) and House Minority Leader Kevin McCarthy (R-Calif.) in July. Photo by Erin Scott-Pool/Getty Images

Congressional leaders, including House GOP leader Kevin McCarthy and Senate Majority Leader Mitch McConnell, will skip President Trump's departure ceremony in Maryland tomorrow morning in favor of attending mass with incoming President Joe Biden ahead of his inauguration, congressional sources familiar with their plans tell Axios.

Why it matters: Their decision is a clear sign of unity before Biden takes the oath of office.

Go deeper (<1 min. read)Arrow