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Illustration: Rebecca Zisser/Axios

Clean Creatives, a recently launched campaign that pressures PR and ad agencies to drop oil-and-gas industry clients, is stepping up its efforts.

Driving the news: The campaign has released an open letter to the PR and ad sector from 22 groups including prominent actors like the Sierra Club and the Sunrise Movement.

"[T]he fossil fuel industry continues to spend hundreds of millions of dollars to block climate action. And PR and ad agencies are profiting handsomely by helping them do it," the letter states.

What's next: Clean Creatives is also sharing the letter with ad and PR firms' large "sustainability oriented clients" — with the goal of getting them to help pressure the companies to ditch fossil clients.

Jamie Henn of Fossil Free Media said getting consumer-facing giants with huge marketing budgets, like Unilever and Ikea, to pressure their agencies would have a big effect.

  • "That could transform the industry overnight," said Henn, whose group is leading the campaign that first launched in November.
  • Henn compared the effort to the early stages of the fossil fuel divestment campaign years ago, which started small but eventually pulled in big universities, pension funds and others.

Go deeper

"Atmospheric river" to whiplash Northern California from drought to flood

A map depicting 24-hour preciptation forecast (inches) ending Monday at 5a.m. local time. Photo: NOAA

A series of powerful "atmospheric river" storms are set dump historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest from this weekend, forecasters warn.

Why it matters: A strong atmospheric river, packing large amounts of moisture, is predicted to whiplash Northern California from drought to flood.

10,000 trees near giant sequoia groves to be removed after fires

A firefighter looks up at a giant sequoia tree after fire burned through the Sequoia National Forest near California Hot Springs, California, on Sept. 23. Photo: Patrick T. Fallon/AFP via Getty Images

"Upwards of" 10,000 trees near giant sequoia groves have been "weakened by drought, disease, age, and/or fire" and must be removed in the wake of California's wildfires, the Sequoia and Kings Canyon National Parks announced.

Why it matters: The damage to these trees, considered "national treasures," and work to remove them means a nearby key highway must remain closed to visitors as they have "the potential to strike people, cars, other structures, or create barriers to emergency response services," per a statement from the national parks.

Obama stumps for McAuliffe, urges Virginians not "to go back to the chaos"

Photo: Win McNamee/Getty Images

Former President Barack Obama framed a Nov. 2 gubernatorial race as a bellwether for the Democratic Party and the country, telling a crowd at a campaign event for Terry McAuliffe on Saturday that "I believe you, right here in Virginia, are going to show the rest of the country and the world that we're not going to indulge in our worst instincts."

Why it matters: With just over a week to go before Election Day in the Commonwealth, McAuliffe is bringing out the big guns. The 44th president appeared on the campus of Virginia Commonwealth University to urge supporters to get to the polls.