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The big picture: How fast food is pandering to the youths

Red Arby's logo on biege building with grey skies.
Photo: Chad Hurst/Getty Images for Arby's Restaurant Group, Inc.

A hearty list of fast food companies are tailoring their menus with lamb options to rope in Millennial and Generation Z customers with more adventurous tastes.

The big picture: On its face, the marketing ploy doesn't make sense — lamb has never made it big for Americans; only half of Americans have ever even tried it, and lamb consumption in the U.S. has been declining, per Bloomberg.