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Photo: Lime

Lime vowed Tuesday that all rides on its electric scooters and bikes worldwide will be "carbon neutral." It's the first part of a wider, newly announced initiative called "Lime Green."

Why it matters: There's growing attention to the environmental impact of shared mobility services — notably ride-hailing, but other forms as well — that are altering the shape of urban transit.

Bike and scooter companies tout themselves as greener alternatives to cars, and steps to make up for the emissions from electricity used to charge the vehicles can help Lime make that case.

Lime's move also comes as players in the growing dockless transit market try to differentiate themselves from their competitors.

What they're doing: Lime said it's partnering with NativeEnergy, a firm that provides carbon offset and renewable energy credit services.

  • "[Lime] will purchase renewable energy credits from both new and existing projects for the electricity used to charge its fleet of bikes and electric scooters," the company said.
  • Lime also said it will buy carbon offsets — that is, help fund climate-friendly projects — to displace the emissions from company operations, including the fossil fuels used by fleet management vehicles.

What's next: The company said a subsequent phase of the Lime Green effort will involve purchasing "clean energy" directly from power companies, exploring use of on-site solar power, and making its operations more efficient.

The details: Lime said its work with NativeEnergy will include investments in an Iowa solar project and buying power from the Capricorn Ridge, an existing wind farm in Texas, in order to "green our fleet in Austin, Dallas and San Antonio."

The company did not provide information about the costs of the new initiatives, but said they will not raise prices for consumers.

Go deeper

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: WHO: AstraZeneca vaccine must be evaluated on "more than a press release."
  2. Politics: McConnell temporarily halts in-person lunches for GOP caucus.
  3. Economy: Safety nets to disappear in DecemberAmazon hires 1,400 workers a day throughout pandemic.
  4. Education: U.S. public school enrollment drops as pandemic persists.
  5. Cities: Surge in cases forces San Francisco to impose curfew — Los Angeles County issues stay-at-home order, limits gatherings.
  6. Sports: NFL bans in-person team activities Monday, Tuesday due to COVID-19 surge — NBA announces new coronavirus protocols.
  7. World: London police arrest more than 150 during anti-lockdown protests — Thailand, Philippines sign deal with AstraZeneca for vaccine.

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh. Photo: FilmMagic/FilmMagic

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.

Dan Primack, author of Pro Rata
14 hours ago - Economy & Business

The unicorn stampede is coming

Illustration: Annelise Capossela/Axios

Airbnb and DoorDash plan to go public in the next few weeks, capping off a very busy year for IPOs.

What's next: You ain't seen nothing yet.