Stories

Millennial and Gen Z women want cheaper engagement rings

Reproduced from a TD Ameritrade report; Chart: Axios Visuals

TD Ameritrade found that younger generations have a very different outlook on how much an engagement ring should cost than their parents.

The bottom line: Perhaps most surprisingly — to those of you with outdated gender biases, at least — women consistently reported lower expectations of engagement ring costs than men.

Go deeper: The millennials who are making it