- Ben Geman
- Nov 12
Elon Musk vows Tesla semi truck will "blow your mind"
Elon Musk. Photo: Francois Mori / AP
Tesla will finally unveil its prototype for an electric semi-truck, and as you can see from founder and CEO Elon Musk's Sunday afternoon tweet below, he's not letting the company's recent stumbles dampen his enthusiasm for hype.
Tesla Semi Truck unveil to be webcast live on Thursday at 8pm! This will blow your mind clear out of your skull and into an alternate dimension. Just need to find my portal gun ...
— Elon Musk (@elonmusk) November 12, 2017
Why it matters: The stakes are high for Tesla — and the future of petroleum and transportation.
For Tesla, the unveiling arrives during a rough patch for the company, which is producing its mass-market Model 3 sedans far more slowly than Musk initially pledged and two weeks ago
reported its biggest quarterly loss ever.
More broadly, significant electrification of the heavy-duty trucking sector in the coming decades could play an important role in curbing global oil demand.
Long-haul trucks account for 13 percent of U.S. petroleum consumption, according to the group Securing America's Future Energy.
Trucking is a major source of petroleum demand worldwide. International Energy Agency head Fatih Birol has noted that trucks in Asia alone are responsible for a third of oil demand growth levels.
- Tesla's timeline for commercial production and projected vehicle costs.
- How much range the vehicle will have. Reuters reported in late August that it would be around 200-300 miles, which is much less than big diesel trucks can travel on a single tank.
- The extent to which it have autonomous features and other advanced technologies that enable "platooning" of multiple vehicles and other attributes.