Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Denver news in your inbox
Catch up on the most important stories affecting your hometown with Axios Denver
Des Moines news in your inbox
Catch up on the most important stories affecting your hometown with Axios Des Moines
Minneapolis-St. Paul news in your inbox
Catch up on the most important stories affecting your hometown with Axios Twin Cities
Tampa Bay news in your inbox
Catch up on the most important stories affecting your hometown with Axios Tampa Bay
Charlotte news in your inbox
Catch up on the most important stories affecting your hometown with Axios Charlotte
Screenshot from Audi's Super Bowl ad for the e-tron Sportback
Last night's Super Bowl featured splashy electric car ads for Audi's e-tron Sportback, GMC's Hummer and Porsche's Taycan.
Why it matters: The ads are the latest sign of the growing volumes of electric models becoming available or in the offing, but the New York Times notes that just 0.3% of the $8.6 billion that the auto industry spent on local and national advertising last year promoted electric vehicles.
- They note the figure does not include local dealership ads or social media campaigns.
What's next: The Times notes that "some companies are already signaling a shift in emphasis in the years ahead."
- Audi plans to devote half its global market budget to EVs this year, compared to 10% in 2019.
Go deeper: Sluggish sales throw the future of electric vehicles into uncertainty