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Screenshot from Audi's Super Bowl ad for the e-tron Sportback
Last night's Super Bowl featured splashy electric car ads for Audi's e-tron Sportback, GMC's Hummer and Porsche's Taycan.
Why it matters: The ads are the latest sign of the growing volumes of electric models becoming available or in the offing, but the New York Times notes that just 0.3% of the $8.6 billion that the auto industry spent on local and national advertising last year promoted electric vehicles.
- They note the figure does not include local dealership ads or social media campaigns.
What's next: The Times notes that "some companies are already signaling a shift in emphasis in the years ahead."
- Audi plans to devote half its global market budget to EVs this year, compared to 10% in 2019.
Go deeper: Sluggish sales throw the future of electric vehicles into uncertainty