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GMC Hummer's grille and the Tesla cybertruck. Photos courtesy of General Motors and Tesla

Automakers are competing to make the buzziest, strongest, fastest electric truck that would fare well in a dystopian future — albeit one with a reliable grid and eco-conscious drivers.

Driving the news: OK I'm being flip (it's Friday!), but yesterday brought news that GM is indeed reviving the gas-guzzling Hummer as a fully electric and powerful "super truck" with seriously gaudy specs.

  • The company has bought Super Bowl advertising and plans to unveil the vehicle, which will be built in Detroit, on May 20.
  • It has not yet released images, beyond the grille above, of the vehicle to be sold under its GMC brand in 2021.

Where it stands: The announcement comes just two months after Tesla unveiled its powerful Cybertruck that's explicitly designed to look like something out of a science fiction movie.

  • Tesla CEO Elon Musk, on this week's Q4 earnings call, said they wanted to build a "badass, futuristic, armored personnel carrier."

Why it matters: A number of automakers hope a chunk of the huge pickup market can be electrified — and that consumers are interested in muscle and design, not just the environment, and will pay a premium.

The offerings in the pipeline include...

  • GM says the electric Hummer will have 1,000 horsepower, go from 0-60 miles per hour in 3 seconds, and have 11,500 lb-ft of torque.
  • Tesla says the high-end version of the Cybertruck, slated for production in 2022, goes from 0-60 in 2.9 seconds and has a towing capacity north of 14,000 pounds. Production of other versions is slated to launch in 2021.
  • Ford is planning to launch an electric version of its hugely popular F-150 in the coming years. They've circulated a video of a prototype pulling rail cars weighing a combined 1 million pounds.
  • Rivian, the well-funded Michigan-based startup, will start selling its futuristic-looking R1T pickup late this year.

But, but, but: Plenty of the offerings will be aimed at a more mainstream market than the Cybertruck and Hummer.

  • The Ford prototype looked rather conventional, and the Hummer is just one of several electric pickups GM is planning.
  • "We will offer not just one pickup, but multiple models with multiple variants, for multiple customers — a vehicle and package for everyone," GM president Mark Reuss said in a blog post yesterday.

The big picture: There's opportunity for automakers if electric pickups can catch on. Per the firm Edmunds, pickups were 14.4% of the consumer vehicle market last year, the highest level since 2005.

Edmunds analyst Jessica Caldwell said it will be difficult to stand out in the emerging electric pickup market, which helps explain GM's strategy. In comments circulated to reporters, she says...

"GM is smart to use the Hummer name, which already has a lot of built-in equity compared to other brands, but it is pretty ironic that the nameplate of the biggest gas-guzzling beast that consumers rebelled against during the recession is now going to be resurrected as an EV."

Autotrader executive editor Brian Moody said in a statement: "GMC has firmly established themselves as a premium truck brand with workhorse capability so having Hummer fall under the GMC umbrella makes sense."

Go deeper: The case for electric trucking

Go deeper

Updated 5 mins ago - World

2 Americans accused of helping Ghosn escape handed to Japanese authorities

Former Nissan chair Carlos Ghosn during a news conference in Jounieh, Lebanon, last September. Photo: Hasan Shaaban/Bloomberg via Getty Images

Two Americans accused of helping former Nissan chair Carlos Ghosn flee Japan in a box in 2019 were taken into Japanese custody after arriving at an airport near Tokyo Tuesday, per the Wall Street Journal.

Why it matters: The extradition of Michael Taylor, 60, a private security specialist and former Green Beret, and his son Peter Maxwell Taylor, 27, ends a months-long fight to remain in the U.S.

Rep. Rice demands Cuomo resign after 3rd woman accuses him of misconduct

New York Gov. Andrew Cuomo during a February news conference in New York City. Photo: Seth Wenig/POOL/AFP via Getty Images

Rep. Kathleen Rice (D-N.Y.) on Monday evening called for New York Gov. Andrew Cuomo (D) to resign, after a third woman accused him of inappropriate behavior.

Driving the news: Anna Ruch, a former member of the Obama administration and the 2020 Biden campaign, told the New York Times Monday that Cuomo asked to kiss her at a New York City wedding reception in September 2019.

Scoop: Inside the GOP's plan to retake the House

House Minority Leader Kevin McCarthy. Photo: Elijah Nouvelage/Bloomberg via Getty Images

House Republicans will reclaim their majority in 2022 by offering candidates who are women, minorities or veterans, a memo obtained by Axios says.

Why it matters: The document, drafted by a super PAC blessed by House Minority Leader Kevin McCarthy, names top Democrats to target — Jared Golden of Maine, Matt Cartwright of Pennsylvania and Ron Kind of Wisconsin — and the type of Republican candidates to beat them.