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Photo: Drew Angerer/Getty Images.

Election Day traffic to national news sites saw a 311% increase, four times the visits compared to an average day in October 2018, according to data from Adobe Analytics exclusively obtained by Axios.

The big picture: The spike in Election Day-related traffic and engagement mirrored what proved to be the highest percentage of U.S. midterm-election voter turnout since 1914, per The Wall Street Journal.

By the numbers: Adobe analyzed 400 national news sites and over 150 billion visits and app launches, then compared traffic to an average day for October 2018.

  • National news sites saw five times as many visitors between 6 p.m. and midnight Eastern Time on Election Day.
  • People took more time to digest the details — four times longer than on a regular day in October.
  • States with the closest races drove the most traffic to news sites: Georgia, Virginia, New York, Arizona, Florida and Texas.
  • Adobe saw 20% of traffic coming from outside the U.S. on Election Day and the day after.

Go deeper: The new Democrats in DC

Go deeper

Updated 26 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Coronavirus deaths reach 4,000 per day as hospitals remain in crisis mode — CDC warns highly transmissible coronavirus variant could become dominant in U.S. in March.
  2. Politics: Biden says, "We will manage the hell out of" vaccine distribution — Biden taps ex-FDA chief to lead Operation Warp Speed amid rollout of COVID plan — Widow of GOP congressman-elect who died of COVID-19 will run to fill his seat.
  3. Vaccine: Battling Black mistrust of the vaccines"Pharmacy deserts" could become vaccine deserts — Instacart to give $25 to shoppers who get vaccine.
  4. Economy: Unemployment filings explode againFed chair: No interest rate hike coming any time soon —  Inflation rose more than expected in December.
  5. World: WHO team arrives in China to investigate pandemic origins.

NRA declares bankruptcy, says it will reincorporate in Texas

Wayne LaPierre of the National Rifle Association (NRA) speaks during CPAC in 2016. Photo: Saul Loeb/AFP via Getty Images

The National Rifle Association said Friday it has filed for Chapter 11 bankruptcy and will seek to reincorporate in Texas, calling New York, where it is currently registered, a "toxic political environment."

The big picture: The move comes just months after New York Attorney General Letitia James filed a lawsuit to dissolve the NRA, alleging the group committed fraud by diverting roughly $64 million in charitable donations over three years to support reckless spending by its executives.

2 hours ago - Politics & Policy

Biden: "We will manage the hell out of" vaccine distribution

Joe Biden. Photo: Chip Somodevilla / Getty Images

President-elect Joe Biden promised to invoke the Defense Production Act to increase vaccine manufacturing, as he outlined a five-point plan to administer 100 million COVID-19 vaccinations in the first months of his presidency.

Why it matters: With the Center for Disease Control and Prevention warning of a more contagious variant of the coronavirus, Biden is trying to establish how he’ll approach the pandemic differently than President Trump.

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