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Illustration: Lazaro Gamio/Axios

The VC firm Brown Venture Group has agreed to invest seed funding in Ecolution kWh, a startup looking to commercialize tech that stores and dispatches kinetic energy from vehicle motion, the companies said Wednesday.

Driving the news: The amount of Brown Venture Group's financing was not disclosed, but the firm will be the lead investor in a seed round that's targeting at least $3 million, according to Ecolution.

How it works: Ecolution says it can help reduce emissions in a couple ways: ending the need for diesel-fueled refrigeration on trucks and trains, and cutting hauling weight, which burns less fuel.

The energy storage system creates a "rolling micro-grid" that can dispatch power for mobile or stationary uses, the company said.

Why it matters: Transportation is the nation's biggest source of carbon emissions.

It's also the first investment from Brown Venture Group, which formed in 2018 to fund startups led by Black, Latino and Native American executives.

  • "This is an exciting way for Brown Venture Group to launch our fund with transformational technology that will benefit our environment by significantly reducing carbon emissions," said Brown Venture Group CEO Paul Campbell.
  • Ecolution was "founded by Latin American technology entrepreneurs," the funding announcement states.

The big picture: There's a lack of Black and Latino people both in startups and the VC world.

  • Axios' Dan Primack reported earlier this year that Black men are woefully underrepresented within VC firms at just 2%. Black women don't even rank a percentage point.
  • And only 1% of VC-backed founders between 2013 and 2018 were Black people.

What's next: Ecolution, which says it's focusing on cutting CO2 from food and medicine distribution, tells Axios it is having conversations with other potential funders.

  • The company also says it's in discussions with electric truck companies to partner with in the U.S., Japan, China and Germany.

Editor's note: This story has been corrected to note that the amount of seed funding Brown Venture Group will provide to Ecolution has not been disclosed.

Go deeper

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh. Photo: FilmMagic/FilmMagic

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.

Dan Primack, author of Pro Rata
5 hours ago - Economy & Business

The unicorn stampede is coming

Illustration: Annelise Capossela/Axios

Airbnb and DoorDash plan to go public in the next few weeks, capping off a very busy year for IPOs.

What's next: You ain't seen nothing yet.

19 hours ago - World

Maximum pressure campaign escalates with Fakhrizadeh killing

Photo: Fars News Agency via AP

The assassination of Mohsen Fakhrizadeh, the architect of Iran’s military nuclear program, is a new height in the maximum pressure campaign led by the Trump administration and the Netanyahu government against Iran.

Why it matters: It exceeds the capture of the Iranian nuclear archives by the Mossad, and the sabotage in the advanced centrifuge facility in Natanz.