GrubHub's biggest news on Thursday wasn't its quarterly earnings. Rather, it was its acquisition of food ordering service Eat24 from Yelp for $287.5 million, along with a five-year deal that will let GrubHub receive food orders through Yelp's listings.
- In it for GrubHub: Getting access to Yelp users — and their hungry eyeballs — will undoubtedly mean more orders for GrubHub, as co-founder and CEO Matt Maloney told Axios.
- The numbers: This is a strong return for Yelp, which paid just $134 million for Eat24 in early 2015. That's probably why its stock soared on the news and GrubHub's slumped. But, in the long-run, the deal should give GrubHub some added buffer against burgeoning rivals Amazon and Uber.
- The big picture, per Quartz's Alison Griswold: "Grubhub's delivery dominance in the U.S. is rivaled only by Domino's, the ubiquitous pizza chain. As of last summer, Grubhub commanded a 23% slice of the digital ordering and delivery market compared to Domino's 24%, according to research from Morgan Stanley."