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The food scientist who manipulated data to make headlines

An apple pie with one slice removed. Like a pie chart. Get it?
It's apple pie. Like a pie chart. (Credit: DeAgostini/Getty Images)


Brian Wansink, a food scientist at Cornell University who gained fame for his headline-ready research, manipulated his poor data to produce false-positives and attention-grabbing results, writes Stephanie M Lee for Buzzfeed. Wansink is under investigation by Cornell for academic misconduct, and several papers have been retracted.

Why you should care: Wansink isn’t the only scientist to use sneaky statistics — they're not uncommon in food science, genetics and other fields. But Buzzfeed’s reporting shows that Wansink, one of the most well-known offenders, is also possibly one of the worst.