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Screen-grab from The Home Depot's 'How To Use a Tape Measure' tutorial video. https://youtu.be/M73r32vK7C4

The WSJ reports that "the biggest single cohort in the U.S. today is 26-year-olds," and companies have changed tactics to attract them. Classes and online tutorials about things like mowing the lawn, picking a paint color, mopping floors, and gardening are being taught by companies involved with those tasks, like Home Depot and Sherwin-Williams.

  • Home Depot made online tutorials on how to use a tape measure, install a ceiling fan, and more.
  • J.C. Penney has moved into home services, because the age group is "much for a 'Do-It-for-Me' type of customer than a 'Do-It-Yourself' customer," according to Executive Vice President Joe McFarland.

Go deeper

The states ending federal pandemic unemployment benefits early

Protesters demand senators support the continuation of unemployment benefits on July 16, 2020 in Miami Springs, Florida. Photo: Joe Raedle/Getty Images

At least 12 Republican-led states have announced they are terminating their involvement in federal pandemic-related unemployment programs early.

Driving the news: Many of the states' governors cited worker shortages. But some experts say it's the job climate, including pandemic-era factors, and not unemployment benefits that is determining when and how people return to work.

Elon Musk suspends Tesla purchases with bitcoin

Elon Musk. Photo: Liesa Johannssen-Koppitz/Bloomberg via Getty Images

Consumers can no longer buy Tesla vehicles with bitcoin, CEO Elon Musk announced on Twitter Wednesday.

What he's saying: Musk cited the environmental concerns associated with bitcoin — the cryptocurrency has a massive carbon footprint — as his reasoning behind Wednesday's decision.

Bryan Walsh, author of Future
1 hour ago - Science

The cicadas are a preview of a buggy future

Illustration: Annelise Capossela/Axios

Trillions of Brood X cicadas are now emerging throughout parts of the mid-Atlantic and Midwestern U.S.

Why it matters: Most immediately, because they can be as loud as a Metallica show when they're singing in concert.