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Boxes of Coca-Cola seen at a grocery store. Photo: Ronen Tivony/SOPA Images/LightRocket via Getty Images

Coca-Cola's advertising continues to target teenagers despite public-health concerns about childhood obesity, according to a paper published in the International Journal of Environmental Research and Public Health.

Why it matters: Childhood obesity is expected to cost the U.S. $14 billion a year in direct health expenses. Rising obesity rates will translate into Type 2 diabetes and heart disease.

The big picture: Scientists have called on national sports organizations to seek healthier sponsors, as a way to curb childhood obesity.

  • But Coca-Cola spent millions on an ad campaign during the 2016 summer Olympics that was targeted at teens, the paper says.
  • It cites several internal memos from Coca-Cola, which said the campaign was designed to "increase Coke brand health scores with teens” and “cement credibility in the health and well-being space.”

The other side, per Coca-Cola:

"At Coca-Cola, we recognize that too much sugar isn’t good for anyone. That’s why, around the world, we are reducing the amount of sugar in our products and taking other steps to help people reduce their sugar intake.
We have long had a global policy of not marketing to children under 12, and all of our marketing campaigns are designed to comply with that policy."

Go deeper:

Go deeper

Biden's Day 1 challenges: Systemic racism

Photo illustration: Sarah Grillo/Axios. Photo: Kirsty O'Connor (PA Images)/Getty Images

Advocates are pushing President-elect Biden to tackle systemic racism with a Day 1 agenda that includes ending the detention of migrant children and expanding DACA, announcing a Justice Department investigation of rogue police departments and returning some public lands to Indigenous tribes.

Why it matters: Biden has said the fight against systemic racism will be one of the top goals of his presidency — but the expectations may be so high that he won't be able to meet them.

Caitlin Owens, author of Vitals
2 hours ago - Health

Most Americans are still vulnerable to the coronavirus

Adapted from Bajema, et al., 2020, "Estimated SARS-CoV-2 Seroprevalence in the US as of September 2020"; Cartogram: Andrew Witherspoon/Axios

As of September, the vast majority of Americans did not have coronavirus antibodies, according to a new study published in JAMA Internal Medicine.

Why it matters: As the coronavirus spreads rapidly throughout most of the country, most people remain vulnerable to it.

Trump set to appear at Pennsylvania GOP hearing on voter fraud claims

President Trumpat the White House on Tuesday. Photo: Chip Somodevilla/Getty Images

President Trump is due to join his personal lawyer Rudy Giuliani in Gettysburg, Pennsylvania, Wednesday at a Republican-led state Senate Majority Policy Committee hearing to discuss alleged election irregularities.

Why it matters: This would be his first trip outside of the DMV since Election Day and comes shortly after GSA ascertained the results, formally signing off on a transition to President-elect Biden.