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A vintage bottle of Moxie. Photo: Ben McCanna/Portland Press Herald via Getty Images

Coca-Cola agreed to buy Londonderry, N.H.-based soft drink maker Moxie from bottling partner Coca-Cola of Northern New England for an undisclosed amount. Deal talks came out of Coke's broader efforts to separate itself from its bottling operations.

Why it matters: Because while most of you have probably never heard of Moxie, it's liquid religion in parts of New England (particularly in Maine, where it's the official state drink).

  • The bottom line: "Like its new corporate owner, Moxie was initially marketed as a cure-all. Beginning in 1885, it was cooked up by a Lowell, Mass. doctor: Augustine Thompson, a Maine native. But it never really caught on outside of New England, according to Moxie’s official history. Thompson said the name came from a Lt. Moxie, who discovered gentian root in South America, although the company has since admitted the lieutenant was part of marketing fiction created to promote the drink." — Patrick Whittle, AP

Go deeper

Kids’ screen time up 50% during pandemic

Illustration: Sarah Grillo/Axios

When the coronavirus lockdowns started in March, kids tech firm SuperAwesome found that screen time was up 50%. Nearly a year later, that percentage hasn't budged, according to new figures from the firm.

Why it matters: For most parents, pre-pandemic expectations around screen time are no longer realistic. The concern now has shifted from the number of hours in front of screens to the quality of screen time.

In photos: D.C. and U.S. states on alert for pre-inauguration violence

National Guard troops stand behind security fencing with the dome of the U.S. Capitol Building behind them, on Jan. 16. Photo: Kent Nishimura / Los Angeles Times via Getty Images

Security has been stepped up in Washington, D.C., and state capitols across the U.S. as authorities brace for potential violence this weekend.

Driving the news: Following the Jan. 6 insurrection at the U.S. Capitol by some supporters of President Trump, the FBI has said there could be armed protests in D.C. and in all 50 state capitols in the run-up to President-elect Joe Biden's inauguration Wednesday.

17 hours ago - Politics & Policy

The new Washington

Illustration: Sarah Grillo/Axios

The Axios subject-matter experts brief you on the incoming administration's plans and team.