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Illustration: Aïda Amer/Axios

Environmentalists and industry groups are launching fresh media buys as congressional Democrats craft plans to expand green energy incentives and spending while imposing new or higher fees on oil companies.

Driving the news: The League of Conservation and Climate Power has begun $6 million in new TV and digital ad spending that try to bolster four Senate Democrats and around 20 House members.

  • The ads (like this one) aim to show that Democrats supporting the plans, several in competitive districts or states, help boost jobs and cut pollution.
  • Separately, the American Clean Power Association — a renewables and battery storage industry group — this morning announced the next phase of its ad campaign with TV and digital spots in seven states and Washington, D.C., that together cost seven figures.
  • The American Petroleum Institute (API) is beginning the latest installment of its own seven-figure campaign. The industry group is fighting plans it says will erode U.S. energy security and raise costs, including a new fee on methane emissions and repeal of longstanding tax deductions.

The big picture: The latest ads arrive amid wider advocacy battles and efforts to sway politically vulnerable lawmakers as Democrats look to move a multitrillion-dollar package of major health care, social safety net, and energy and climate measures.

  • It is, as Bloomberg notes, a "lobbying frenzy" as key votes loom in coming weeks. The contours of Democrats' plans will come into greater focus this week with votes in multiple House committees.
  • The political path this fall is extremely fraught as Democrats look to move the package on razor-thin party-line votes in concert with the smaller bipartisan infrastructure package.
  • But Politico has some interesting reporting on how liberal interest groups have been more than holding their own in recent weeks in the ad wars over the Democratic legislation.

Why it matters: Energy pieces of the Democrats' brewing legislation — and to a lesser degree the bipartisan plan — are vital to the White House goal of cutting U.S. greenhouse gas emissions in half by 2030.

  • The fate of the effort will influence the success or failure of a critical United Nations climate summit this fall.

Zoom in: The new, jobs-focused American Clean Power Association TV ads backing the two bills are launching in seven states including West Virginia and Arizona.

  • Sens. Joe Manchin (D-W.Va.) and Kyrsten Sinema (D-Ariz.) likely hold the fate of the Democrats' efforts in their hands, and the ads say the legislation will create jobs in their states.
  • One reason the path is so dicey is that Manchin has signaled he'll only support a much smaller price tag for the overall bill.

The other side: The latest API ads look to rally opposition in Pennsylvania and Arizona to the Democratic legislation.This ad looks to sway Rep.

  • Tom O'Halleran, a swing district Democrat in Arizona. "As prices on everything rise, politicians D.C. want to increase the cost of American-made energy," it states.

Go deeper

Sep 19, 2021 - Politics & Policy

Scoop - Manchin: Delay Biden plan to '22

Sen. Joe Manchin walks through the Capitol Visitor Center last week. Photo: Alex Wong/Getty Images

Sen. Joe Manchin (D-W.Va.) is privately saying he thinks Congress should take a “strategic pause” until 2022 before voting on President Biden’s $3.5 trillion social-spending package, people familiar with the matter tell Axios.

Why it matters: Manchin’s new timeline — if he insists on it — would disrupt the plans by House Speaker Nancy Pelosi (D-Calif.) and Senate Majority Leader Chuck Schumer (D-N.Y.) to vote on the budget reconciliation package this month.

Pelosi's back-to-school math problem

Illustration: Sarah Grillo/Axios

House Speaker Nancy Pelosi (D-Calif.) may need votes from an unlikely source — the Republican Party — if she hopes to pass the bipartisan infrastructure bill by next Monday, as she's promised Democratic centrists.

Why it matters: With at least 20 progressives threatening to vote against the $1.2 trillion bipartisan bill, centrist members are banking on more than 10 Republicans to approve the bill.

By the numbers: Haitian emigration

Expand chart
Data: CBP; Chart: Sara Wise/Axios

The number of Haitians crossing the U.S.-Mexico border had been rising even before their country's president was assassinated in July and the island was struck by an earthquake a month later.

Why it matters: A spike during the past few weeks — leaving thousands waiting in a makeshift camp under a bridge in Del Rio, Texas — has prompted a crackdown and deportations by the Biden administration.

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