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Photo by Gary Hershorn/Getty Images

Campbell Soup is in talks to sell its fresh foods business to a private equity consortium led by Jeff Dunn, the former CEO of Bolthouse Farms (sold to Campbell in 2012 for $1.55 billion) who later co-founded Campbell's in-house venture capital business, according to The Wall Street Journal.

Why it's a big deal: This is thematically contrary to what's happening elsewhere in big food, where legacy brands have been busy buying up "healthier" product businesses.

One big difference here is that Campbell is under major activist pressure from Dan Loeb, who has called for a sale of the entire company, and is in the midst of a proxy fight to replace all 12 Campbell directors.

No word yet on the private equity firms working with Dunn, but it's worth noting that Madison Dearborn Partners was the firm that sold Bolthouse to Campbell (for a 2.4x return).

More from WSJ's Annie Gasparo and Cara Lombardo: "The fresh foods unit, whose offerings include Bolthouse’s fresh carrots and refrigerated juices as well as Garden Fresh salsa and other products, has been plagued by supply-chain issues. Campbell has written down its value by about $1 billion. It could sell for between $500 million and $700 million, according to other people familiar with the business."

Go deeper

White House unveils plan to "quickly" vaccinate kids ages 5-11

Charles Muro, 13, is inoculated at Hartford Healthcare's mass vaccination center at the Connecticut Convention Center in Hartford, Conn. Photo: Joseph Prezioso/AFP via Getty Images

The White House on Wednesday released its plan to vaccinate children between the ages of five and 11, pending authorization from the Food and Drug Administration of the first COVID-19 shot for that age group.

The big picture: The White House said it has secured enough vaccine supply to equip more than 25,000 pediatric and primary care offices, hundreds of school and community health clinics, as well as tens of thousands of pharmacies, to administer the shots.

2 hours ago - Sports

Where it stands: Weed policies by U.S. sports league

Illustration: Sarah Grillo/Axios

With public support for marijuana legalization nearing unanimity, and more athletes using cannabis to treat pain, the four major U.S. sports leagues continue to reduce restrictions and punishments.

Driving the news: NBA players won't be subject to random marijuana testing this season, an extension of an agreement between the league and its players' union that began ahead of the 2020 Orlando restart.

4 hours ago - World

Scoop: Jake Sullivan discussed Saudi-Israel normalization with MBS

Photo illustration: Sarah Grillo/Axios. Photo: Jim Lo Scalzo/EPA/Bloomberg and Michael Brochstein/SOPA Images/LightRocket via Getty Images

White House national security adviser Jake Sullivan raised normalization with Israel during his recent meeting with Saudi Crown Prince Mohammed bin Salman, three U.S. and Arab sources tell Axios.

Why it matters: Saudi Arabia would be the biggest regional player to sign onto the "Abraham Accords" peace agreement with Israel, and such a major breakthrough would likely convince other Arab and Muslim countries to follow suit.

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