Updated Feb 20, 2018

Startup Molly is tapping into the Q&A craze

The quiz app craze continues: Silicon Valley insiders have recently been answering questions about themselves via a new service called Molly.

Why they're doing it: Molly aims to build a database of information about people. For now, it's querying certain well-known people to get info it can't find via social media. Eventually, the service aims to make it easy for friends to find out about each other (or set up dinner plans at a restaurant they both like etc), according TechCrunch. And as Axios has previously noted, people love asking and answering questions.

  • For now, however, only well-known folks who have done public question-and-answer sessions through Product Hunt, an online leaderboard for new products, can submit data while Molly ramps up.
  • The startup behind Molly has raised $1.5 million from BBG, Betaworks, CrunchFund and Halogen Ventures, and is part of the current Y Combinator batch of startups.

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Why it matters: "Woke" stickers, "Black Voices for Trump" T-shirts and other branded swag is part of this storefront approach as the campaign ramps up its efforts to erode Democrats' lock on this key demographic.

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Photo: Aaron P. Bauer-Griffin/GC Images via Getty Images

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Illustration: Eniola Odetunde/Axios

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Why it matters: The census — which will count more than 330 million people this year — determines how $1.5 trillion in federal funding gets allocated across state and local governments. Inaccurate counts mean that communities don't get their fair share of those dollars.