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Seattle's KeyArena, on right, will be renamed the Climate Pledge Arena in summer 2021. Photo: Amy Harder/Axios

An events space in downtown Seattle will be revamped as the Climate Pledge Arena after Amazon founder and CEO Jeff Bezos announced Thursday he secured the naming rights to the venue, known now as KeyArena.

Why it matters: Developers want to make it the greenest venue in the world, so the outcome will serve as a case study for other large event spaces. It’s also the latest way Bezos, facing pressure over Amazon’s big carbon footprint, is trying to go on the offense with this issue.

What they’re saying: Bezos said in a press release that instead of naming the arena after Amazon, “we’re calling it Climate Pledge Arena as a regular reminder of the importance of fighting climate change.”

The intrigue:

  • The venue will be powered by 100% renewable energy (easy to do in hydropower-rich Washington state), and not use any natural gas, according to a video touting the project.
  • To incorporate all of the new green features, the arena will need to be mostly torn down. But the "original 44 million pound roof will be reused in the construction process to significantly reduce the embodied carbon of the building," an Amazon spokesperson said.

Bezos broke the news on Instagram, alongside a rendering of the new name.

What we don’t know: Amazon hasn't yet disclosed how much the changes will cost, and it remains unknown when the venue will even be usable again given that large, indoor crowds are going to be the very last part of society to return amid the coronavirus pandemic.

Where it stands: Bezos announced Amazon’s Climate Pledge — to become carbon neutral by 2040 last September. Since then, the company and executive in his personal capacity have taken numerous steps on the matter.

  • Earlier this week, Amazon announced the creation of a $2 billion venture fund that will stake companies working on climate-friendly technologies in transportation, storage, food, power generation, waste and more.

Yes, but: Some Amazon employees, along with environmental groups, have been increasingly critical of what they describe as not aggressive enough action on climate change and cloud-services deals with oil companies that counteract their climate-change rhetoric.

Go deeper: Amazon announces new $2 billion climate VC Fund

Go deeper

Ben Geman, author of Generate
Sep 30, 2020 - Energy & Environment

Climate's surprise appearance in the debate

Illustration: Annelise Capossela/Axios

The debate was a mess as moderator Chris Wallace struggled with President Trump's interruptions. But let's analyze the climate parts anyway without normalizing the whole thing.

Why it matters: The contest provided a collision over the topic between Trump and Joe Biden, and underscored the two candidates' immense differences.

The rebellion against Silicon Valley (the place)

Photo illustration: Sarah Grillo/Axios. Smith Collection/Gado via Getty Images

Silicon Valley may be a "state of mind," but it's also very much a real enclave in Northern California. Now, a growing faction of the tech industry is boycotting it.

Why it matters: The Bay Area is facing for the first time the prospect of losing its crown as the top destination for tech workers and startups — which could have an economic impact on the region and force it to reckon with its local issues.

Erica Pandey, author of @Work
1 hour ago - Economy & Business

Telework's tax mess

Illustration: Annelise Capossela/Axios

As teleworkers flit from city to city, they're creating a huge tax mess.

Why it matters: Our tax laws aren't built for telecommuting, and this new way of working could have dire implications for city and state budgets.