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Airbnb wants to go mainstream

Airbnb CEO Brian Chesky at a press presentation in San Francisco on Feb. 22, 2018. Photo: Airbnb

Airbnb is looking to broaden its mainstream travel appeal with a slew of new features and options on its tenth anniversary, including hotels, a loyalty program, luxury travel, and vetted higher-end bookings.

Bigger picture: It won't be this year, but Airbnb will eventually go public. So it's working to reverse the long-standing perception that its service is not for everyone, as CEO Brian Chesky said on Thursday at a press event in San Francisco.