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Airbnb CEO Brian Chesky at a press presentation in San Francisco on Feb. 22, 2018. Photo: Airbnb

Airbnb is looking to broaden its mainstream travel appeal with a slew of new features and options on its tenth anniversary, including hotels, a loyalty program, luxury travel, and vetted higher-end bookings.

Bigger picture: It won't be this year, but Airbnb will eventually go public. So it's working to reverse the long-standing perception that its service is not for everyone, as CEO Brian Chesky said on Thursday at a press event in San Francisco.

Between the lines: Airbnb has quietly allowed certain hotels on its marketplace for years, but it's now going to highlight them more prominently, a sign of its broader aspirations as a travel business, not just a home-sharing service.

  • Still, "we would distinguish between 'mass travel' and 'healthy travel,'" Airbnb policy and communications head Chris Lehane tells Axios, emphasizing the company's focus on providing local and unique experiences to travelers.
  • And while the added variety can help with attracting different types of guests and broaden its supply of accommodations, Lehane says it's "not being driven by a supply constraint as much as the desire to supply a new type of traveler the experience they want."

Go deeper

NRA files for bankruptcy, says it will reincorporate in Texas

Wayne LaPierre of the National Rifle Association (NRA) speaks during CPAC in 2016. Photo: Saul Loeb/AFP via Getty Images

The National Rifle Association said Friday it has filed for voluntary bankruptcy as part of a restructuring plan.

Driving the news: The gun rights group said it would reincorporate in Texas, calling New York, where it is currently registered, a "toxic political environment." Last year, New York Attorney General Letitia James filed a lawsuit to dissolve the NRA, alleging the group committed fraud by diverting roughly $64 million in charitable donations over three years to support reckless spending by its executives.

34 mins ago - Politics & Policy

Biden: "We will manage the hell out of" vaccine distribution

Joe Biden. Photo: Chip Somodevilla / Getty Images

President-elect Joe Biden promised to invoke the Defense Production Act to increase vaccine manufacturing, as he outlined a five-point plan to administer 100 million COVID-19 vaccinations in the first months of his presidency.

Why it matters: With the Center for Disease Control and Prevention warning of a more contagious variant of the coronavirus, Biden is trying to establish how he’ll approach the pandemic differently than President Trump.

A new Washington

Photo: Stefani Reynolds/Getty Image

D.C. Mayor Muriel Bowser said Friday that the city should expect a "new normal" for security — even after President-elect Biden's inauguration.

The state of play: Inaugurations are usually a point of celebration in D.C., but over 20,000 troops are now patrolling Washington streets in an unprecedented preparation for Biden's swearing-in on Jan. 20.