Mar 13, 2020 - Energy & Environment

Ford touts Mustang Mach-E's winter performance to reassure consumers about electric vehicles

Ford Mustang

Screenshot of Ford video showing the Mustang Mach-E in the snow

Ford is circulating a new video that touts the ability of the upcoming Mustang Mach-E electric vehicle to handle tough winter conditions.

Why it matters: Reassuring drivers that electric cars can meet all their needs just as well, or better, than their internal-combustion counterparts is important for pushing them into the mainstream.

  • “People don’t think about electric vehicles in winter because there really isn’t an electric vehicle out there that satisfies the needs of an all-wheel-drive SUV in winter, and the Mach-e for the first time really does satisfy those needs,” Adam Deibler, Ford’s all-wheel-drive calibration engineer for the car, says in the four-minute clip.
  • The video shows lots of footage of the Mach-E moving around at the Smithers Winter Test Center in Michigan.

What's next: Ford plans to begin deliveries of the car late this year.

Go deeper: Ford offers more details about its "Mustang-inspired" electric SUV

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