Feb 3, 2020 - Energy & Environment

Electric vehicle ads make up fraction of overall spending despite Super Bowl splash

Screenshot from Audi's Super Bowl ad for the e-tron Sportback

Last night's Super Bowl featured splashy electric car ads for Audi's e-tron Sportback, GMC's Hummer and Porsche's Taycan.

Why it matters: The ads are the latest sign of the growing volumes of electric models becoming available or in the offing, but the New York Times notes that just 0.3% of the $8.6 billion that the auto industry spent on local and national advertising last year promoted electric vehicles.

  • They note the figure does not include local dealership ads or social media campaigns.

What's next: The Times notes that "some companies are already signaling a shift in emphasis in the years ahead."

  • Audi plans to devote half its global market budget to EVs this year, compared to 10% in 2019.

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