The last time Barra spoke at CES was in 2016, when she introduced the Chevrolet Bolt. (Photo by Andrej Sokolow/picture alliance via Getty Images)
General Motors CEO Mary Barra has backed out of a planned keynote speech at CES, missing out on what was likely to be a splashy debut of GM's latest innovations on the tech industry's biggest stage.
Why it matters: Barra had been expected to show off at least one prototype of an upcoming barrage of electric vehicles. But because of a six-week strike this fall by UAW autoworkers, the show cars couldn't be produced in time.
- “There was a plan for GM to have a presence at CES 2020, but plans changed and while we will still support the event, our overall involvement has been reduced from our original plans," GM said in a statement.
What to watch: A spokesperson says GM's plan to introduce 20 electric models between now and 2023 remains on track, with details to be revealed soon.