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Nov 15, 2019 - Energy & Environment

GM backs out of CES splash

Joann Muller
GM CEO Mary Barra introducing the Chevrolet Bolt in 2016 at CES in Las Vegas

The last time Barra spoke at CES was in 2016, when she introduced the Chevrolet Bolt. (Photo by Andrej Sokolow/picture alliance via Getty Images)

General Motors CEO Mary Barra has backed out of a planned keynote speech at CES, missing out on what was likely to be a splashy debut of GM's latest innovations on the tech industry's biggest stage.

Why it matters: Barra had been expected to show off at least one prototype of an upcoming barrage of electric vehicles. But because of a six-week strike this fall by UAW autoworkers, the show cars couldn't be produced in time.

  • “There was a plan for GM to have a presence at CES 2020, but plans changed and while we will still support the event, our overall involvement has been reduced from our original plans," GM said in a statement.

What to watch: A spokesperson says GM's plan to introduce 20 electric models between now and 2023 remains on track, with details to be revealed soon.

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